Neral ke ‘Sukun Empire’ Project par Bawal: Halal Lifestyle Ad se Macha Hungama
Neral ke ‘Sukun Empire’ Project par Bawal: Halal Lifestyle Ad se Macha Hungama
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Karjat ke paas Neral mein launch hua real estate project “Sukun Empire” apne “Halal Lifestyle Township” wale ad ke wajah se abhi kafi controversy mein hai. Social media par viral is video mein ek hijab pehni lady dikh rahi thi jo keh rahi thi ki township “like-minded families ke liye hai” jahan bachche safe halal environment mein grow karenge.
News nation ki report k mutabik Is promo ke viral hote hi opposition parties aur Hindu organisations jaise BJP, Shiv Sena (Shinde faction) aur VHP ne is project par sawal uthaye. BJP leaders ne ise “Ghazwa-e-Hind propaganda” bola, jabki VHP ne ise “mini-Pakistan” aur “land jihad” kehkar target kiya.
Dusri taraf, Muslim Islamic experts jaise Maulana Shahabuddin Razvi ne bhi is tarah ke community-specific ads ki ninda ki h aur kaha ki aise behaveiuor unnecessary divide create karte hain.
Ab dosto Waqt ke sath controversy itni badi ki National Human Rights Commission (NHRC) ne bhi suo motu cognizance liya aur Maharashtra Government se detailed report mangi, kyunki housing ko religion ke base par market karna constitutional equality ke khilaaf hai.
Batadein ki Pressure badhne par builder ne video delete kar diya, banners ko black cloth se cover kar diya aur ek clarification note issue kiya ki unka maksad communal division nahi, sirf lifestyle aspect highlight karna tha.
Lekin dusri hi janib sach yeh bhi hai ki India ke housing sector mein aisi problems pehle se hi hain. Bohot saari societies openly apne by-laws ya informal rules mein likh deti hain ki flats “Muslims ko nahi beche jaayenge” ya phir kuch jagah Dalits, North Indians, ya non-vegetarians ko mana kar diya jata hai.
Yeh dono tarah ke examples ek hi cheez dikhate hain ki– developers aur societies apne business aur buyers attract karne ke liye community angle ka use karte hain, chahe woh Hindu ho ya Muslimbya phir koi aur dharm, Lekin asli sawaal yeh hai ki agar housing rules already RERA (Real Estate Regulatory Authority) aur Constitution ke hisaab se banaye gaye hain, toh phir sidhe sidhe unhi par amal kyon nahi hota?
Nazreen,
Aaj ke context mein Neral ka ‘Sukun Empire’ case ek bada reminder hai ki housing ko community ke base par bechna sirf communal tension create karta hai.
Darasal Housing ek fundamental right aur commercial service hai, jisme buyers ko religion ya caste ke base par segregate karna na sirf illegal hai balki samajik harmony ke liye bhi khatra hai.
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